Cities & Cultural Tourism in Switzerland

Given their relaxing ambience, they might at first appear rather placid. But do not be deceived: our towns and cities are truly vibrant. With their varied cultural offerings, fun experiences and shopping possibilities, they bring together the best within a very small area.

City Breaks
Swiss cities never fail to impress visitors by their scope. Nowhere are attractions, cultural centres, innovative gastronomy, insider’s tips and new favourite places in such close proximity as in Switzerland. Explore our cities like Zurich, Basel and Geneva on foot and discover their charm and authenticity. City breaks are a brief escape from everyday life – and our Swiss Boutique Towns are perfect for the occasion. Swiss towns and cities offer a wealth of unparalleled variety in a very compact space. It becomes an unforgettable experience for visitors if they can see the town through a local’s eyes.

Old towns
Where beauty takes centre stage: you’ll find picturesque squares and medieval alleyways in virtually all of our cities. So it’s hardly surprising that the old town of our capital has been conferred UNESCO World Heritage status.

City tours
Looking to learn a brief history of a place and its people? Our city tours are just the ticket. If you are lucky, our guides may even share one or two secret tips with you!

City parks
Swiss cities are renowned for their virtually rural character. No wonder given their glorious parks and idyllic gardens. So it’s hardly surprising that they also captivate nature lovers and those seeking relaxation.

Architecture
A trip through Switzerland is at the same time a journey through various eras of architectural history. The buildings you encounter along the way bear witness to both the rich history of our country and its impressive present.

Museums
Switzerland is proud of its diversity of museums: Thematically they range from art and culture, to history, customs and crafts, and to many other peculiarities which will amaze and amuse visitors. Art and culture of the highest level is not all that awaits you in our museums. You are spoilt for choice when it comes to deciding where to go next time the weather is bad. However, we wouldn’t be at all surprised if you can’t wait for a rainy day to pay them a visit.

Art & Culture
With its wealth of top exhibitions and events, Switzerland is a veritable paradise for all lovers of contemporary art and culture. Why is Lausanne Switzerland’s dance capital? Why is Zurich home to one of the world’s most important poster collections? And why did Picasso give three paintings to Basel as a gift? Switzerland is brimming with cultural surprises.

Shopping
As well as being home to big-name brands and chic boutiques, our shopping districts are also bustling with markets selling fresh produce, crafts and second-hand clothes. And if you can’t find what you are looking for there, try one of our malls or shopping centres.